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Urban Vista Company Overview

March 21st, 2013 · No Comments



World Class Land Pte Ltd. operates as a residential real estate company offering property development, urban vista  marketing, and managing services for small to medium sized apartment projects. The company was founded in 1999 and is based in Singapore. World Class Land Pte Ltd. operates as a subsidiary of Aspial Corp. Ltd.

Fragrance Group Limitedis engaged in real estate development and hotel ownership and management. It operates in two segments: Property development and Hotel operation. Property development segment is involved in the development and sale of residential properties. Hotel operation segment is involved in hotel operations. Fragrance Hotel Chain comprises 22 hotels spread across the island serving predominantly the economic leisure and business travelers. In 2011, it openParc Sovereign Hotel, which is targeting up market segment. Its residential development projects include Prestige Heights, Kovan Grandeur, Upper Changi, Inggu Road., parc Elegance and Le Regal. On August 6, 2012, it announced that a special purpose company Bayfront Realty Pte Ltd was incorporated in Singapore, to develop a new condominium named Urban Vista.

Urban Vista News

Urban Vista News dated 31 July 2012

Fragrance Group, WCL jointly win Tanah Merah Kecil site

The tender for a 99-year lease residential site at Tanah Merah Kecil Road has attracted 13 bids, the Urban Redevelopment Authority said. Singapore-listed Fragrance Group and World Class Land Pte Ltd (WCL) jointly placed the highest bid of about S$285 million.

This also translates to S$676 per square foot per plot ratio (psfppr).

World Class Land is a subsidiary of mainboard-listed firm Aspial Corporation.

Urban Vista site area spans close to 14,000 square metres, with a maximum permissible gross floor area (GFA) of close to 40,000 square metres. Since the site is located close to a predominantly landed residential area of Bedok Road, SimpangBedok and Lucky Heights estate, developers could have seen the possibility of a sizeable number of downgraders from these properties.

Sources from ChannelNewsAsia

Urban Vista News dated Sep 24 2012

World Class Land Announces Setting Up of Joint Venture Company with Fragrance Group

The Board of Directors of Aspial Corporation Limited announced that the Company through its subsidiary World Class Land Pte Ltd. (WCL) has incorporated a joint venture company together with Fragrance Group Ltd. with the name of Bayfront Land Pte Ltd. Bayfront Land is principally engaged in real estate developments and has an initial paid up capital of SGD 1,000, in proportion of 500 ordinary shares in the name of WCL and 500 ordinary shares in the name of Fragrance.



Urban Vista Residential Master Concept

• Urban Vista Modern & Contemporary Urban City Lifestyle Concept- An exclusive and prestigious residential space of 421,906 sqft of luxuriously-designed homes.

• Urban Vista Architectural Design- The clean lines and elegant design of this development is the pride of any home owner.  The look and feel will be in line with Urban City Living.

• Urban Vista Unit Mix Designed for Urban Living- Interesting mix of SOHO Concept (1.2BR), Suites(1,2BR) and Condominium(3,4BR).  The SOHO units offer a versatile urban lifestyle, from business to leisure with its home office boutiques.  This urban sanctuary provides ample space for work in the day, and by night, the perfect tranquility of the East.

• Urban Vista, The Sky Gardensare designed to have a panoramic view of the low-rise Tanah Merah vicinity.  A captivating experience for the eyes at the expansive balcony and pampered with lavish views of the sunset and the surroundings from the Sky Gardens – a real gateway for after-work drinks and gatherings.

• Urban Vista Facilities & Amenities- Matching the lifestyle and profile of Metropolitan Living, the development incorporates style into its range of amenities such as the serene infinity pool, party deck and sunken pool bar, alfresco dining pavilion, creating a relaxing ambience.  The Iconic Clubhouse, sun cabanas& the contemporary facilities of the gymnasium and free Wi-Fi access bring absolute conveniences to enhance work-life balance.

• Urban Vista High-end branded fittings and modern furnishings- Specially selected modern and exclusive fittings & furnishing that personify lavish lifestyles and transform the residential space into a luxurious living experience with renowned brands targeting professionals, young couples and singles.

• Urban Vista Full carpark provision- There will be a one-to-one provision of carpark lots for all residential units.


About Urban Vista

Urban Vista is a New Condominium right next to Tanah Merah MRT Station.  Located within an established private residential estate at Tanah MerahKechil Road, this new development offers residents convenient public transportation to all parts of Singapore.  It is also well connected to the rest of the island by major arterial roads and expressways such as Pan Island Expressway (PIE), East Coast Parkway (ECP) and Tampines Expressway (TPE).

Urban Vista @ Tanah Merah offers a wide array of entertainment and shopping facilities awaits just one or two MRT stops away.  Established malls such as Bedok Point, Changi City Point, East Point, Tampines One, Tampines Mall, Century Square as well as the future Bedok Mall.

For recreation and eating outlets, residents can visit the wet market and hawker centres in Bedok Town centre.  Residents can spend their weekene family outing at the nearby East Coast Park or Downtown East at PasirRis.  For those who wish to indulge in a game of golf or healthy workout,  theBedok Reservoir Park and country clubs such as the Laguna National Golf & Country Club and Tanah Merah Country Club are also located nearby.

Back at home, residents can indulge in the extensive condominium facilities such as Swimming Pool, Leisure Pool, Sun bathing deck, BBQ area, Reading Pavilion, Club House and many more.

Urban Vista will have a total of 582 units and 3 commercial units, comprising a good mix of 1 bedroom, 2 bedrooms, 3 bedrooms, 4 bedrooms and Penthouses. Details can be found under Project Details page.

One Minute to MRT Station

Tanah Merah MRT Station(EW4) is an above-ground Mass Rapid Transit station located in the heart of Tanah Merah, Singapore.   The station is part of the East West Line, and is between Simei and Bedok.  It is an interchange for trains going to Changi Airport and Expo on the Changi Airport Branch Line (CAL)that opened in 2001. Trains heading to these two stations utilise the middle platform.

The station is the only interchange station not to be part of two or more lines, due to it being an interchange between the main East West Line  and the Changi Airport Branch Line. The station is also the only MRT interchange station to have only one alphanumeric symbol (as opposed to other interchange stations, which have at least two). Similar to other stations on the eastern section of the East West Line, the station’s design consists of white-washed walls and a dome-shaped ceiling, with a glass roof running along the middle of the station.

The station is heavily used by air passengers heading to Singapore Changi Airport.



Excellent Access

Urban Vista site is Situated just less than 1 minute to the Tanah Merah MRT Station, Near Expo MRT Station, Near Bedok MRT Station, short drive to PIE (7 mins Drive) & ECP (6 mins Drive).  The development is next to a future commercial hub and is only a station away from the upcoming fourth university and Changi International Business Park and 2 stations to the Changi International Airport.


Transportation :

Train(MRT)  : Tanah Merah (EW4) – 0.25km

Bus Stops : Tanah Merah Station (Bus no. 2,9,12,14,24,31,35,38,45,48,NR7)

Major Expressways : PIE, ECP, TPE

Amenities :

Groceries & Supermarkets

Shop & Save (Bedok Market Place Complex) – 0.7km

NTUC Fairprice (New Upper Changi Rd) – 0.4km

Cold Storage (Eastwood) – 0.7km


Shopping Mall

Bedok Point (within 1km)

EastPoint Mall (within 2.5km)

Singapore Expo (within 2km)

Tampines Mall /Tampines One/Century Square (within 4km)


Fengshan Market

Bedok Camp Market

Bedok Central Market

SimpangBedok (late night dining)

Opera Estate Dineries




Tanah Merah Golf Course

Laguna National Gold Course

Bedok Park Connector – Bedok Reservoir

Bedok Stadium

Schools Nearby

Primary : St Anthony’s Canossian, Red Swastika, Temasek , Bedok Green, Changkat, Fengshan, Yu Neng

Secondary : Anglican High, Bedok View, , Bedok South

Tertiary :Temasek Junior College, ITE College East




Urban Vista Opportunity

Not only an Opportunity but 11 Opportunities to own Urban Vista Now…


1. Superb Location, at the heart of Tanah Merah precinct.  Situated right next to the Tanah Merah MRT Interchange, the development is only a station away from the upcoming fourth university.  Changi International Business Park and 2 stops to the Changi International Airport.

2. Stage 3 of the Downtown Line Stations from Singapore Expo in the east to Liang Court in River Valley in the South.  A Total of 16 stops are planned, including Tampines East, Upper Changi, Kampong Ubi and Kaki Bukit.

3. Great Connectivity, Next to Tanah Merah MRT station and other major expressways

4. Mass Market Eateries , well-known food attracting good buzz to the area

5. Proximity to Prominent Education Institutions (Temasek Primary School, Anglican High School, Temasek Junior College & St Anthony’s Canossian Primary school).

6. Singapore University of Technology & Design (SUTD), Singapore’s fourth publicity-funded varsity, has broken ground for its permanent campus at Changi and will be ready by early 2015.

The Singapore University of Technology and Design (Abbreviation : SUTD) is Singapore’s fourth autonomous university .   It is developed in collaboration with Massachusetts Institude of Technology.  SUTD’s mission is to advance knowledge and nurture technically grounded leaders and innovators to serve societal needs. This will be accomplished with a focus on Design, through an integrated multi-disciplinary curriculum and multi-disciplinary research. The University, also in collaboration with Zhejiang University (ZJU) and Singapore Management University (SMU), is distinguished by its unique East and West academic programme which incorporates elements of technology, entrepreneurship, management and design thinking.

The university opened its doors at its Dover Road interim campus in April 2012. It will be the only university to be located in the eastern part of Singapore , at Changi when its permanent campus is completed by 2014.

7. Ease of access to recreation facilities

8. Strong Demand : Expect strong demand from PMEBs working at the nearby Changi Business Park, Industrial and Logistics Hubs.  It is indeed one of the most outstanding investment choice.

9. Strong Interest : Investors can look forward to good investment returns and rental yield.  Proximity to the MRT commands a large premium.

10. Differentiated Concept Theme.  Stay in a condominium with a prestigious and luxurious metropolitan concept.

11. Walking distance to Holland Village of the East – East Village.  It will offer a unique blend of popular  F&B and lifestyle retail shops

12. Bedok Town Centre transformed with a new shopping centre & condominium integrated with bus interchange, multi-storey carpark and Bedok Town Plaza.  It will include a new sports stadium.

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